Hyundai enjoyed its most successful Super Bowl campaign ever in its very first year as an official NFL sponsor. Now the automaker is continuing its celebration of NFL fans and their powerful passion for their favorite teams by signing a sponsorship agreement with Florida’s own Miami Dolphins.
Two Super Bowl trophies, five AFC Championship wins, and a legacy of champion players like Bob Griese, Lary Csonka, and Dan Marino — the Miami Dolphins represent a spirit of excellence that perfectly aligns with Hyundai’s corporate philosophy.
This partnership represents and expansion of Hyundais existing relationships with the Arizona Cardinals, the Houston Texans, the Minnesota Vikings, and the Pittsburgh Steelers – making the Miami Dolphins the fifth team officially sponsored by Hyundai.
Miami Dolphins Senior Vice President & Chief Commercial Officer, Todd Kline, said the partnership between the automaker and the team reflects a continued effort to turn the stadium into a tourist destination, an d that the high profile of Hyundai’s brand brings a lot to the table.
“We are excited to partner with Hyundai on this multi-year agreement. Hyundai is a global brand investing in the growth of Miami and South Florida through the Miami Dolphins business and community initiatives,” Kline said. “Once renovations are complete, the Hyundai Club at the north sideline and additional new features within the stadium will continue to make our venue a global iconic destination poised to host Dolphins football, concerts and world class events.”
Hyundai will showcase three vehicles at every Dolphins home game for the 2016 season, and will also host the exclusive “Hyundai Club,” a swanky, air-conditioned relaxation space offering a perfect place to kick back in-game and postgame at the team’s stadium.
Hyundai is also slated to be the official sponsor of the Coach’s Show, the official Dolphin’s insider show airing every Sunday morning during the NFL season from 11-11:30 a.m.
Hyundai will also be the official sponsor of the Miami Dolphin’s Thanksgiving meal distribution program.
Trea Reedy, senior group manager of experiential marketing for Hyundai Motor America, said the partnership is an extension of Hyundai’s overarching goal of providing a distinctly captivating driving and ownership experience that connects with what matters to drivers in specific geographic regions.
“Hyundai’s experiential marketing programs are created to tap into the localized passion that NFL fans share with their teams,” Reedy said. “By creating a Hyundai-driven experience for fans as they watch their team compete at the highest level, we aim to engage in the local communities and drive awareness of Hyundai vehicles.”
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